JOLLITY PEDDLER
BY FASHION PHOTOGRAPHER NIL HOPE
Amid the lively streets of London, Jake Love of Select Model Management stars in "Jollity Peddler," a Sid Magazine editorial captured by photographer Nil Hope. The story reimagines the urban hustle, replacing grime and grit with a trade in smiles and joy. Fashion editor Sylvester Yiu transforms the city into a canvas of color and freedom, where bold styling reflects London’s vibrant, eclectic spirit. With Takanori Yamaguchi’s precise grooming, every detail radiates carefree energy. More than a fashion spread, "Jollity Peddler" is a visual statement that in London, happiness itself can be a way of life.— The Fashionisto